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Shopify partnered with Beautycon Festival LA 2019 to launch #iAlso, a first-of-its-kind program that empowered business owners with the education and tools to start, scale and grow their beauty and wellness brands.
The main focus of content creation for this event was to discreetly capture organic, authentic interactions and feature keynote speakers along with the event's branded footprint. Delivery of final edits took place real-time during the event in partnership with Shopify's social media team to support live tweeting.
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